#BagHabit – Goyard St. Louis GM

I have a confession to make – I’m a little bored with neutrals. I won’t say that I’m over them, but I definitely needed a break. Enter the Goyard St. Louis GM – this hot red number is certain to spice up all my outfits this season.

As the go-to tote for busy travelers and stylish moms everywhere, it’s no surprise that this bag is HUGE. I could fit everything I own and my J Crew trench coat in this beauty. Plus, the super-recognizable Goyardine fabric looks and wears like leather - you’d be hard pressed to find a more functional or durable tote. Still, with its hefty price tag, it’s important to know what you’re getting for the cost. That’s why I did a little research for you. Here’s what I found:


Designer: Maison Goyard

Style: St. Louis GM Tote

Color: Available in a variety of colors.

Material: Goyardine Canvas (a blend of cotton, linen and hemp, coated for durability)

Measurements: Height: 13", Depth: 7", Handle Drop: 7.25"

Duster: Gold /Chocolate Brown felt (drawstring closure)

Availability : Goyard boutiques, Goyard leased departments in Bergdorf Goodman or select Barneys/Neiman Marcus locations.

Estimated Retail Value: $1,375 for classic colors, $1,560 for special colors (excluding shipping/taxes)


  • One of the most recognized handbags in the world

  • Extraordinarily spacious size

  • Lightweight grab & go design

  • Detachable pochette is large enough to hold an iPhone 7

  • Leather handles and piping are of solid craftsmanship, unusually thick, and not easily harmed or stained.

  • Contrast stitching adds a crisp appearance and sophisticated touch


  • Like most tote-style handbags, the St. Louis doesn’t hold its structure well

  • May require an additional bag shaper or organizer for those who prefer firmness

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